Every project moves through visible stages, with a clear decision required before the next stage begins.
- Discovery and requirements: understand the business objective, users, current systems and constraints.
- Research and strategy: review audience, competitors, content, data and suitable channels.
- Scope, proposal and timeline: document deliverables, exclusions, milestones and responsibilities.
- UX and content planning: organise journeys, page or product structure, messages and evidence.
- Design and approval: produce the agreed visual direction and collect consolidated feedback.
- Development or campaign setup: build in a controlled environment with validation and tracking foundations.
- Quality assurance: test responsive behaviour, content, links, forms, accessibility and errors.
- Launch: complete approvals, backups, redirects, indexing and production checks.
- Reporting, support and growth: monitor the agreed signals and prioritise the next improvements.